Music festivals are not just about concerts but also cultural phenomena. Woodstock 1969 reflected a generation's spirit with its message of peace and love. In the 1990s, England's Glastonbury became a hub of alternative culture. Today, Coachella has transformed into a brand merging music and fashion. In Turkey, organizations like Rock'n Coke, One Love and Efes Pilsen Blues Festival bring together tens of thousands of music lovers. Festivals continuously evolve regarding sustainability, accessibility and security. Social media has radically changed how festival experiences are documented and shared. Post-pandemic longing for live music drove festival attendance to record levels.